REAL Deal Outreach Campaign
 
 
 
 
 
 

To join the ranks of REAL Deal Credit Unions, please click here.

What Is the REAL Deal?

The REAL Deal Outreach Campaign is a framework of four areas where credit unions help people to have the knowledge to make good financial decisions and provide them with tangible programs that really help! The four areas of focus are REAL Sources, REAL Programs, REAL Community Help, and REAL Partnerships. By participating in at least three of the four areas of focus, credit unions are more than credit unions, they are REAL Deal Credit Unions!

 

REAL Sources are informational resources designed to improve consumer financial knowledge with the goal of empowering individuals to make good choices that impact their personal financial circumstances.

REAL Programs are tangible products and services provided by credit unions to assist individuals of modest and moderate means to achieve their personal financial goals.

 

REAL Community Help is credit union participation in community activities and charitable programs that are targeted to assist individuals of modest and moderate means.

REAL Partnerships are formal relationships between credit unions and other organizations that provide outreach services to individuals of modest and moderate means.

For more information on the REAL Deal Outreach Campaign, please contact Anita Paul at anitap@gcua.org.

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