Crisis Communications
In general, a crisis is defined as any unanticipated situation that:
- Affects the safety or job functions of employees;
- Threatens or disrupts the normal daily business operations of your credit union; and
- Requires immediate response.
The best way to be proactive about a crisis is to plan for it in advance and have a crisis management and communication plan in place and ready to go. A crisis plan or disaster preparedness/response plan gives you time to formulate more comprehensive ideas and explanations before a crisis occurs.
Credit Union National Association offers a variety of disaster preparedness and business continuity resources for credit unions. You are encouraged to research these and utilize all that apply to your credit union.
CUNA Disaster Preparedness, Business Continuity Resources
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