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Types of Crisis

You can imagine many of the crises your credit union could have, such as a robbery, data loss or theft, embezzlement or power outage. Other crises, on the other hand, might not be so obvious, such as pandemic outbreak, hazardous materials spill or terrorist attack. In general, crises fall into one of these categories:

  • Facilities Crisis. Damage such as that caused by an explosion, fire, leakage, or natural disaster.
  • Community Crisis. Adverse condition created by the organization or outside organizations hostile to the agency or its mission.
  • Employee Crisis. Includes loss of life, sabotage, or a reduction in force.
  • Consumer Crisis. Includes defective products, contracts that can't be met, or an allegation against your credit union.
  • Image Crisis. Includes unlawful or ill-perceived activities, such as sexual misconduct, drug use, or the indictment or arrest of a senior credit union official.

For more information, please call GCUA at (770) 476-9625 or (800) 768-4282, or e-mail PublicRelations@gcua.org.

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