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Advocacy

Credit Union Issues
Impacting audiences with positive messages that influence a favorable image of credit unions is the goal of public relations activities. The Affiliates’ Advocacy Team communicates with a variety of audiences, as well as provides credit unions with tools, templates, talking points and other resources to tell their stories and cultivate relationships with local media and consumer groups.
 
Reporter's Guide to Credit Unions
   
Credit Union Press Links
     Credit Union Happenings
   Credit Unions in the News
   
REAL Deal Campaign
  The REAL Deal Outreach Campaign is a framework of four areas where credit unions help people to have the knowledge to make good financial decisions and provide them with tangible programs that really help! The four areas of focus are Real Sources, Real Programs, Real Community Help/Outreach, and Real Partnerships. By participating in at least three of the four areas of focus, credit unions are more than credit unions, they are REAL Deal Credit Unions!
   
Global Cooperative Principles for Credit Unions
  After several months of exposure to direct credit union feedback, the following "short list" of cooperative principles was adopted by the Georgia Credit Union League Board of Directors in November 2001. It is anticipated that each individual credit union will have unique motivational constructs, but the principles enumerated are considered to be fundamental to the motivation structure at all Georgia credit unions.

For more information, please call GCUA at (770) 476-9625 or (800) 768-4282, or e-mail Advocacy@gcua.org.

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